The platform was to house all Tropfest's back catalogue from 2011 - 2015, as well as the shortlisted films and winners' films from 2016. We had to think about how best to create an immersive and engaging experience. Our main challenge was to ensure that the user experience is kept simple and intuitive with a seamless information architecture. Our main challenge was to present all of the curated video content in a logical manner that allowed the user to find and view their video of choice easily on both desktop and mobile devices. A lot of thought was also needed with the user journey. We had to dig deep and consider how users coming from different sources might navigate through the site.
We wanted to create an extraordinary platform for 'Watch' that really brings the viewing experience to another level. The platform UX was created with an app interface in mind to transform 'Watch' from 'just another website that plays videos' to an immersive and engaging platform. There is no loading page, but rather, opening up panels with dynamic loading like a real app. We wanted to bring the experience of storytelling to life by emulating a theatre. It had to be different from what's already available on Youtube.