WEBSITE AND CAMPAIGN COMBINED
We began with the design and build of a beautiful responsive brand site that housed product information, brand story and creative recipes. From here, we created a campaign to not only drive further engagement with the brand but also enable us to capture data and learn more about our fans. All fans needed to do was to take a picture of their daily life essentials, including Shin Ramyun, and upload it onto the microsite: shinessentials.com.au
MAKING A PHYSICAL EXPERIENCE
We created a physical experience offering product sampling, campaign awareness and education. The event at Macquarie Shopping Centre lasted for two weeks and drove product sales and usage, and we gained some awesome user-generated content promoting engagement. The Facebook content and media we created helped build awareness of the competition and the event and successfully directed people to the microsite.