DISCOVERING CONTENT WITH EASE
Rather than creating a typical blog page, we created a platform that is similar to an app in order to increase readability and content discovery. We provided the optimal user experience across devices by introducing UX/UI features that improved navigation efficiency and engagement. Implementing an infinite scroll allowed users to scroll to the next related article without having to refresh the page. Additionally, the chapter selection side panel helped users understand which article they are viewing and gives them the control to skip to desired articles with ease.
NOT YOUR TYPICAL BLOG PLATFORM
We implemented an algorithm based on keywords and tags to ensure that the articles displayed to the user are the most relevant. The intuitive search panel feature enables users to search and have refined results displayed without having to refresh or leave the page, making it a seamless experience. The infinite scroll feature required a system that can automatically change the URL as the user scrolls to another article. A crawler friendly rendering system was used to do this and ensured that the implementation of key UX features did not affect SEO visibility.